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Price Policy 2011

Last year saw a big increase in positive press coverage that we got from the national newspapers and with demand strong, by mid June we were mostly sold out. This is wonderful of course but it does create its own problems. Many of our most loyal and regular customers were unable to come as a result and some others, (not regulars we hope) tried to sneak in even though they hadn't booked or paid and this made us all think hard about how to manage this behaviour.

As we said in our last newsletter, we purposely let readers who are some of our regulars, book up till now at last years prices.  As we sit here in late January most of the bank holidays are now full or nearly so and most of the large groups have got their weekends sorted out and we expect to have all school holidays and summer weekends sold out well ahead of last year.

We continue our policy of bundling into the price, products and services like we did in 2010 with the soup, storytelling and music and we continue to have a flat rate across all high and low seasons.

So for the 2011 season we have pretty much fudged it.  By putting through a small increase which is unlikely to benefit or influence our over booking.  The increase comes as a £5 daily charge per car, per night, on site.  This will help us manage the unauthorised and un-paid arrivals of the naughty general public.  The positive side to this will be that hopefully families will bring one car instead of two and maybe some folk can look into lift sharing and not bring a car at all.  The only way we know how to ensure that our regulars can always come, is to move to a private membership system.   I know you've been hearing about this almost since we first started, but I am determined to have the systems in place for the 2012 season.  Watch this space.

The other big decision was regarding day visitors.  We've always taken a relaxed attitude about day visitors and we've been happy for non-camping family and friends to visit. But unfortunately you can't trust everybody to be reasonable and we had some campers booking in 2 or 3 places, followed by 20 or 30 guests showing up for a party either for the kids or something more adult.  Some of which enjoyed it so much they didn't go home at night.   Reluctantly, because these situations are so unmanageable, we have decided, like every other campsite in the country, to not allow day visitors except on full payment.

We love and give the biggest welcome to customers who love us the most. When your key strategy to create a happy life for our selves and our customer friends is to create lots of love you can understand why we give such a big welcome to customers who love us the most. Regular customers love us the most and it is the highest relationship you can have with a customer.

We are consciously creating 'A space of love in nature'  where moments of love between us sprinkles a sort of fairy dust that makes us all happy.  It is a very unique product and probably priceless!

One of the great things about creating and exchanging love is that no matter how heavenly your life becomes  or how high your quality of life goes, the government currently does not tax you on it!  Even that might change given the serious cashflow and solvency issues currently challenging the political policy makers!!

Have a great 2011.
Last Updated on Monday, 24 January 2011 23:26